Both as a reflection of a time when the American auto market was emerging from the dip caused by the 2008 economic crisis, and as an example of the kind of daring and innovative thinking that can lead to success or failure in the highly competitive auto market. The Lincoln MKT, while it may not have achieved the sales success that Ford had hoped for, it still played a significant role in the brand’s story. Despite the reasons for the end of its production, the MKT legacy will remain, and it will continue to live on in the memories of those who admired its bold design and overall performance.Īs the automotive industry evolves, it’s inevitable that some models will come and go. They argue that the styling of the MKT didn’t resonate with consumers, that it didn’t have the cache of its competitors, such as the Cadillac Escalade and BMW X7, and that the Lincoln brand didn’t have the same prestige as it once did. However, some industry experts attribute the MKT’s downfall to many factors. This led to the eventual halt of its production after the 2019 model year.įord had indicated that the MKT’s discontinuation was part of its strategy to streamline its portfolio and focus on more profitable models. Despite the positive reviews from auto enthusiasts, the Lincoln MKT never reached the kind of sales figures that Ford had hoped for in a highly competitive market. The MKT, which debuted in 2010, was a full-size crossover SUV touted for its spacious cabin, modern tech features, and smooth driving experience. If you need additional information concerning the X Plans, please refer back to your X Plan Pricing website for complete details.When Lincoln Motors, the luxury brand of the Ford Motor Company, announced its decision to discontinue the MKT model, it took many by surprise. If you close your window or tab, you must re-access the site through the X Plan Pricing website to ensure that all eligible plan pricing is visible. What happens if I close this site before I’m finished? Contact your local dealer to determine their level of participation in the program and final vehicle pricing. Also, some dealers may choose not to participate in X Plan pricing. In addition, some vehicles, trims or options you select may not qualify for X Plans. Note: X Plan pricing information is not available on all Ford websites. Welcome X-Plan Participant Now you can view exclusive price savings on our Build & Price shopping tool. Ford Motor Company reserves the right to modify the terms of this plan at any time. See your Ford or Lincoln Dealer for complete details and qualifications. If you need additional information concerning the A/Z Plans, please refer back to your A/Z Plan Pricing website for complete details.Ī/X/Z Plan pricing, including A/X/Z Plan option pricing, is exclusively for eligible Ford Motor Company employees, friends and family members of eligible employees, and Ford Motor Company eligible partners. If you close your window or tab, you must re-access the site through the A/Z Plan Pricing website to ensure that all eligible plan pricing is visible. What happens if I close this site before I’m finished? Also, some dealers may choose not to participate in A/Z Plan pricing. In addition, some vehicles, trims or options you select may not qualify for A/Z Plans. Note: A/Z Plan pricing information is not available on all Ford websites. Welcome A/Z Plan Participant Now you can view exclusive price savings on our Build & Price shopping tool.
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